Juan Pablo Eljuri, president of INDUMOT S.A and Grupo Eljuri; Shingo Kimata, vice president of the Honda Motor Corporation of Brazil; Carlos David Morejón, general manager of INDUMOT S.A, Honda Ecuador; and Iván Iegami, executive of Honda HSA. Photo: AUTO Magazine®.
Honda, the leading Japanese brand in the motorcycle market, launched the launch of its new campaign "Take care", a corporate social responsibility project that aims to generate in its renovated premises located in the sector of La Pradera, in the city of Quito empathy and awareness for all the actors involved in the transit.
This campaign, which is represented by the “Bell Guardian”, Flagship amulet used by motorcyclists worldwide to warn of possible setbacks on the tracks, mainly points to the awareness and commitment of drivers who have direct relationship and coexistence with motorcycles.
"BEWARE" it's the first campaign that Honda launches in Ecuador About this segment. The references were taken as 25,530 accidents of traffic that are registered every year in Ecuador, of which 13,867 Claims (30%) are motorcyclists who suffer from serious injuries to the loss of their lives.
Photo: AUTO Magazine®.
For this reason "Beware”Will be deployed nationwide with impact messages, specialized spokespersons and other communication strategies that help the massification of messages educational and preventive.
For Carlos Morejón, general manager of INDUMOT S.A., official representative of HONDA Motos in Ecuador, “the motorcycle tradition, recognizes the Guardian Bell as the detail and companion that reminds us that we are not going alone, that the beings we love most await us at home; Therefore, through this flagship campaign, we seek to multiply and generate a commitment in all traffic actors. When you go on a motorcycle, your dreams, your projects, your desires and especially your family go with you ”.
Within the framework of this event there was also the presence of Shingo Kimata, vice president of Honda Motor Co in Brazil, who stressed that in the region, Honda Ecuador It is the first country in Latin America to lead such a concept.
On the other hand, Juan Pablo Eljuri, president of INDUMOT.S.A and Eljuri business group mentioned that: “From the corporate side, we have a very important challenge this 2020, we want to infect customers and users with good practices and real commitments that connect us with families throughout Ecuador".
Finally, the presence of special guests, specialized media and followers of the brand was used to reveal the new 2020 motorcycle models, such as the new CB190R, an urban motorcycle of great style, power and technology; the line CRF, ideal for use in competitions and motocross; and, the new four-wheel vehicle line, UTV Y ATV.