The HAOJUE motorcycle brand bets on the Ecuadorian market and begins its operations in the country in the midst of the health crisis due to COVID-19, thus marking an important milestone for the revitalization of the country’s economy. Its value offer, according to spokespersons for the brand, is based on the best standards of quality, innovation, motorization and technology.
Before him fear of contagion of Covid-19 when using the public transport, people are opting for a more practical mobility and above all Independent. According to data from the Association of Automotive Companies of Ecuador (AEADE) -which these days develops the virtual fair of the automotive sector national “AUTO SALE”- in June the sale of motorcycles had a historical monthly growthWell, they were sold 14,433 units, a 20% more than the monthly average of 2019, although it is true that there were practically 2 months without sales due to the pandemic, now there is a strong reactivation and commercial dynamism of the sector.
HAOJUE, decided to start its operations in Ecuador in July of this year, focused on the segments of the motorcycle market that demand “product quality and high value propositions, which combine with the essence of Haojue”.
The brand has eight models of motorcycles intended for five segments to meet the different demands and needs of the market, supported by MOTOMUNDO with a large supply of spare parts and after-sales service nationwide, as it currently has 120 workshops Throughout the national territory.
The Chinese company, in its expansion plan, continues with its internationalization processes in the region and is currently positioned in Chile, Peru and Argentina, and your goal is to do it now also in Ecuador.
HAOJUE Holdings, is currently the largest motorcycle manufacturer in China. At the end of 2019, the company led the motorcycle industry both in production and sales by 17 consecutive years in the Chinese market. Since 2004, Haojue figure on the list of the 500 most valuable brands in China announced by the World Brand Lab.
Leads the motorcycle industry in the customer satisfaction ranking with its «products, prices and services«, it obtained ratings of five stars in All Categories during 13 consecutive years, according to him China Customer Satisfaction Index (CCSI), as explained by their spokespersons.
The impulse that the brand has obtained lies in its alliance with Changzhou Haojue Suzuki Motorcycle Co., Ltd, a joint venture established by Haojue Holdings and Suzuki Motor Corporation, now the largest motorcycle manufacturer with foreign investment in China. The two brands manufactured by Haojue Holdings have experienced a solid sales growth in China, it has 14,000 points of sale and their products are exported to more than 80 countries and regions of the world.
Haojue manufactures SUZUKI engines and products, and is also the distributor of the original spare parts of this brand, with the best quality standards.
The expectations that Haojue It has in Ecuador are high, in the next few days a official launch, where the attributes and technical characteristics of each of its motorcycle models for the national market and its contribution to the reactivation of the country’s economy.