The leisure bike is the most popular. BMW F 900 XR.
The best sales result in history in the month of June for BMW Motorrad, which has concluded the first half of 2020 with encouraging figures and enters the second half of the year with confidence.
The doctor. Markus Schramm, director of BMW Motorrad, said: “After a great start to the year, at the end of February we were still on the rise, with an increase of almost 12% Over the previous year. Then the development of the coronavirus pandemic began to have a negative impact on the demand for motorcycles. But again we see A light at the end of the tunnel«.
Sales in June with 9.8% more compared to the same month last year, demonstrate enthusiasm for the motorcycle in spite of the pandemic of Coronavirus, or perhaps due to it, since many consider the motorcycle to be a safer mobility resource in the presence of the virus.
With a total of 20,021 motorcycles BMW sold in June 2020, the previous month’s sales were exceeded by 9.8%. The figures also paint a good picture in relation to total sales in the first half of 2020.
Despite very weak sales from March to May, due to the pandemic, BMW Motorrad was able to sell 76,707 motorcycles Worldwide. This corresponds to a relatively moderate decrease in –17.7% compared to the previous year, taking into account the serious global situation and demonstrates that leisure motorcycle riding is still a priority.
Double-digit growth rates in the European and Asia-Oceania markets
Sales in the pan-european market were largely responsible for the positive development of BMW Motorrad in June 2020. A total of 13,937 motorcycles from BMW this is 2,684 more units than in the same month of the previous year, with an increase of 23.9%.
Besides of german home market, with an increase in 58.2%, the markets French (+72.9%) of the Benelux (+52.2%) and of Portugal (+52.0%) contribute significantly to the recovery of Europe.
The market of Asia-Oceania It was also pleasantly robust in June. BMW Motorrad sold 2,997 motorcycles in Australia, China, India, Japan, Korea, Malaysia, Russia and Thailand, with an increase of 17.3%.
he new BMW F 900 R, F 900 XR and S 1000 XR models enjoy buyers’ favor
Especially the new BMW Motorrad models F 900 R, F 900 XR and S 1000XR unveiled last fall were shopper favorites in the first six months of this year.
Followed by bestsellers R 1250 GS and R 1250 GS Adventure, the other boxer motorcycles and the super sporty S 1000 RR, were responsible for the positive results in hard times thanks to basic characteristics such as “fun, dynamics, reliability and efficiency”.
The clear objective of the BMW Motorrad is to successfully complete 2020, even in a difficult market
Timo Resch, Head of Sales and Marketing BMW Motorrad is positive: «Short termof course operations focus on address the coronavirus crisis…
The BMW Motorrad team and our international retail partners are also doing everything possible to be able to react in the best way and fulfill the wishes and needs of our customers in the second half of 2020 with the clear goal of successfully closing 2020 in an environment of difficult markethowever, with a significant reduction in sales compared to our record year in 2019 ″. Of course, our entry into the cruiser segment with the BMW R18 It will also play an important role.