This morning, Thursday, December 17, Álvarez Barba SA inaugurated its new Showroom in the Cumbayá sector; with this is the third of the company, representative for Ecuador of prestigious brands such as BMW, MINI, BMW Motorrad, Dior and Porsche, of which the first three will be present in the new store located in Scala Shopping.
Álvarez Barba SA, in 1958 it became the first importer of the German brand BMW in Latin America, and today inaugurates its third showroom of BMW Group, in an area of the capital that is fundamental for the target of your brands. He did so by inviting a select group of representatives from Specialized media, among which was AUTO Magazine.
With this, the BMW Group strengthens its presence in the metropolitan District and in the national territory, by offering a strategic new exhibition and sales space of these three brands cars and motorcycles, thereby “consolidating its growth and current leadership in the Premium segment in Ecuador”.
On the occasion of the opening, Pedro Alvarez, CEO of the company, sent us the following message: “Today, we like Álvarez Barba we face a new challenge with the conviction that this project will be successful, letting the Ecuadorian market know that the BMW Group represents luxury, an excellent level of care, technology, safety and innovation ”.
“With this spectacular new Showroom, located in an area of high value for our clients, we seek to maximize the added value that we offer to our customers and thus continue to stand out with our level of attention, ensuring that they have the best and most memorable shopping experience “, he said Evelyn Torres, Marketing Manager, during the presentation.